“During extensive evaluation, the BD4 team worked seamlessly with ours, supporting the development of a data driven experimentation framework and enabling data-based decisions. We have already seen their industry-specific AI solution deliver against our commercial goals. The results of our trials are just the start as we work with them to further enhance our website and provide customers with an intuitive, personalized online experience.”
About BD4 Group
BD4 transforms e-commerce businesses into customer-centric businesses,
enabling them to understand and reflect each individual’s needs at the same time.
At scale.
You know what your customers want before they want it.




Evolution and expansion of bd4travel into BD4




To accelerate and support its development and expansion, dnata took a majority
stake in the company in 2018 and incorporated it into the Emirates Group.
The 2 at BD4

Andy is BD4’s visionary co-founder and oversees business development and the overall growth strategy. As a highly regarded travel technology specialist, he is also chairman of Peakwork.
Prior to founding BD4, Andy was CEO of the Amadeus Leisure Group, Director of Leisure Strategy at Amadeus and GM of IT and HR at Virgin Atlantic. He has been on the board of several travel businesses including Comtech and Multicom and has worked extensively in international leisure markets. Andy is famous for his rousing lectures and willingness to share his knowledge.
If Andy hadn’t opted for a business career, he’d probably still be training on the soccer field or traveling around the globe. Andy prefers holidays that reunite his multi-generation family – preferably at the Côte d’Azur or in his cozy home in the UK.
Melanie is Co-Founder of BD4 and oversees all things from strategy to product management, development and implementation. Before co-founding BD4, Melanie was VP of Product and Marketing at TravelTainment. Before, she worked as Senior Manager, Corporate Strategy at Amadeus, and Product Manager for tourism e-commerce solutions at Start Media Plus.
In her free time, you can find Melanie introducing her two children to the wonders of product development, armed with a box of blocks and legos. Melanie spends her rare holidays preferably together with her family either in a pool situated in the Mediterranean – or at a nice wellness- hotel in the Austrian Alps.
Clients of BD4
BD4’s clients can combine their market and product knowledge
with specific AI models for Airlines, Online Travel and Retail to
create true customer centricity.
Join us at BD4.
This goes out to those who don’t accept the statusquo, to all the visionary thinkers
and doers who want to change the world for the better.
You are invited to join BD4 and to transform the way business is made.