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Segmentation vs Personalization: How AI can turbocharge conventional rules-based interventions and campaigns
Segmentation vs personalization: Segmentation is a valuable approach to marketing, but it’s severely limited compared with personalization. Find out why.
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Why DMOs need to do away with vanity KPIs
What if you knew more about your website visitors and their digital experiences in real-time? Learn more about how to achieve KPI success in your DMO.
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Meet BD4 in London at the T2RLEngage 2022
BD4 participates at the T2RLEngage 2022 Conference between 28-30 September 2022 in London. Meet us there and let’s talk about your AI-driven optimization strategy.
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Etihad Airways signs partnership with BD4 to optimize digital touchpoints
Etihad Airways has signed a partnership agreement with BD4 to optimize their airline’s digital touchpoints. Find out more about the collaboration.
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What is personalization?
Personalization is the art of tailoring products and services. Look at the history of personalization and learn how today’s companies are able to engage individuals in real-time through carefully curated content.
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What is Artificial Intelligence?
Ever wondered what artificial intelligence is? AI has a long history, evolving into a powerful tool for ecommerce companies thanks to its predictive and analytical capabilities. In tandem with machine learning, discover how AI is driving today’s digital experiences.
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BD4’s personalization cleared for take-off at Royal Air Maroc
BD4 wins at the Royal Air Maroc’s Digital Open Innovation Awards and initiates personalization project to boost engagement with anonymous web users.
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How to use technology to boost engagement with customers
CRM stands for Customer Relationship Management. Understand the differences between CRM and CEM, CDP and DMP – and how to use technology to boost engagement with your customers.
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The World Aviation Festival 2022 in Amsterdam
Meet BD4 at the World Aviation Festival 2022 between 4-6 October 2022 in Amsterdam and explore our technology solutions for the aviation Industry.
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How important are travel rewards programs and quick rewards in fostering strong customer relationships?
Quick rewards in travel loyalty programs may no longer be the winning formula for travel businesses. Successful travel rewards programs of the future need to be built on responsive, intuitive customer relationships. Technology can help.
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Next aiTalks webinar – expected in autumn 2022
BD4’s aiTalks is a series of webinars that focuses on AI-driven personalization subjects. Find out which topic will be talked about next.
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Phocuswright Europe 2022
BD4 team at the Phocuswright Europe 2022 in Amsterdam. Have you attended and took part in Andy Owen-Jones’ workshop?
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TravelTech Show, 29-30 June 2022
TTS – the TravelTech Show – returned to London on 29-30 June 2022.
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Neckermann.be benefits from BD4 + NetMatch partnership
The new BD4 + Netmatch partnership is helping travel companies finding the perfect match to drive conversion and higher booking values.
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Annika at Future Travel Experience EMEA in Dublin
Annika Akerman was at the Future Travel Experience EMEA between 7-9 June 2022 in Dublin, Ireland and chatted about how to cross-sell through artificial intelligence.
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Fitz at the Aviation Festival Americas 2022
Fitzhugh Patrick was at the Aviation Festival Americas on 7 & 8 June 2022 in Miami Beach and chatted about new technologies for the Aviation Industry.
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Tiago Relvao at X Design Week 2022
Tiago Relvao, BD4’s Sales Director, took part and spook at the X Design Week from 6-10 June 2022 in Cologne.
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BD4 in Berlin at the VIR Online Innovationstage 22
Helge and Mario took part at the VIR Online Innovationstage in June 2022 in Berlin and shared insights about AI-powered personalization in travel.
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Fitz at the CAPA’s Americas Aviation Summit
Fitz took part in the CAPA Americas Aviation Summit on 25 & 26 May 2022 to share insights about AI-driven personalization for airlines.
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BD4 at the Arabian Travel Market 2022
BD4 travelled to Dubai and participated at the leading Middle East travel and tourism event – Arabian Travel Market 2022. Learn more.
