The last World Travel Market (WTM) has been held at ExCel in London, from Monday 7 to Wednesday 9 November, 2022. 

Organized by Reed Exhibitions, this annual travel trade event was a must-attend show for all international companies in the hotel, airlines, cruise line, tour operators, car rental, and travel tech sectors.

Main theme of the three-day WTM 2022

Reconnect. Rebuild. Renovate” was WTM’s 2022 motto. The expectations were high and the attendance of global tourism professionals was anticipated to be strong.

The community of 50,000 international senior travel industry professionals, government ministers and press explored the latest industry trends and opinions at this year’s World Travel Market. Attendees gained insights of how the tourism industry might look in the future, discovered innovative solutions that will shape the industry in the next 12 months, and made use of the limitless networking opportunities.

World Travel Market’s program

With five different conference stages, seminars, award ceremonies and educational events, WTM 2022 promised to be the global travel and tourism show. Its program of highly inspirational content included a focus on innovative technology and sustainable solutions.

BD4 also attended this year’s show. Andy Owen-Jones, CEO and co-founder of BD4, took part in a session together with Markus Stumpe, CEO & Founder of Cruisewatch, Manuel Hilty, CEO of Nezasa, and Alfonso Paredes, Senior Vice President of Expedia Group. The session was set to explore “Will Adopters of AI and Big Data Win the Day?”. It took place on Tuesday 8 November at the Technology Stage and looked like this:

BD4 at World Travel Market 2022

Have you had the chance to catch up with Andy Owen-Jones, our CEO, who talked about “Why airlines need to understand anonymous users” with Phocuswire, and Tiago Relvao, Director of Business Development at BD4, who wrote about “Why DMOs need to do away with vanity KPIs”.

If not, get in touch with us to arrange a meeting.

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