Did you participate in the first ever X Design Week (XDW) 2022 in Cologne.

It took place from Monday 6 to Friday 10 June 2022 in the Design Offices Köln venues in Mediapark and Schanzenstrasse. The event looked at how the industry could redesign tourism.

Main focus of the five-day digital tourism event

XDW had been organized by the Digital Tourism Think Tank in collaboration with the urbanana project. Its motto was ‘Shape Destination Experiences’.

X Design Week focussed issues and developments in tourism destination management, as well as how innovative design and digital could help reshape tourism.

Exploring major changes in tourism had been one of the key topic as well as transformative design experiences that can shape the user experience in the future.

The English-language festival also highlighted the importance of start-ups, gaming and Extended Reality (XR) technologies for tourism, among other things.

The program of X Design Week

As the event focused on reshaping tourism, there were the program highlights of X Design Week:

  • Keynote speeches (aka ‘Fireside chats’) from industry experts
  • Panels discussing everything from AI and AR to sustainability
  • Interactive workshops and challenges to connect tourism and the digital economy
  • Visits to forward-looking institutions and companies
  • Plenty of networking opportunities to bounce ideas of your peers

Tiago at X Design Week in Cologne

The XDW event was the perfect match for Tiago Relvao, BD4’s Sales Director. He said: “I’m very excited to bring together two worlds that I’m passionate about, Destination Marketing and AI-driven Personalization.”

Even the most innovative DMO’s were just starting their journey with digital personalization – which includes putting the most relevant content in front of the website visitor, as well as better understanding the stages of the travel booking journey.

Tiago was excited to be in Cologne to highlight how BD4’s human touch eCommerce can help travel companies and destinations, and held a session about Reading Travellers’ Minds with AI at the X Design Week Cologne.

X Design Week 2022 in Cologne

If you have any questions in retrospect, simply get in touch with Tiago directly.

Contact Tiago