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  • Overcoming challenges in AI deployment

    Overcoming challenges in AI deployment

    There are many roadblocks for businesses in overcoming challenges in AI deployment. Find out what the biggest four challenges are and how to approach them.

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    February 3, 2023
  • 7 ways to use AI for effective business process optimization

    7 ways to use AI for effective business process optimization

    Artificial intelligence provides a myriad of opportunities for business process optimization. Find out which one(s) would help your business performance.

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    January 17, 2023
  • How does AI work? Real-world examples of AI in use

    How does AI work? Real-world examples of AI in use


    December 9, 2022
  • Airline retail: how real-time AI profiling can raise revenue

    Airline retail: how real-time AI profiling can raise revenue

    Have you ever wondered how real-time AI profiling can boost revenue in airline retail? Read the article and discover why building profiles of all customers is so important.

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    November 24, 2022
  • 7 facts about personalization trends in ecommerce

    7 facts about personalization trends in ecommerce

    Research suggests consumers want more personalized content. Discover 7 facts about personalization trends in ecommerce and explore how to use AI to improve your business results.

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    November 16, 2022
  • Segmentation vs Personalization: How AI can turbocharge conventional rules-based interventions and campaigns

    Segmentation vs Personalization: How AI can turbocharge conventional rules-based interventions and campaigns

    Segmentation vs personalization: Segmentation is a valuable approach to marketing, but it’s severely limited compared with personalization. Find out why.

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    September 23, 2022
  • Why DMOs need to do away with vanity KPIs

    Why DMOs need to do away with vanity KPIs

    What if you knew more about your website visitors and their digital experiences in real-time? Learn more about how to achieve KPI success in your DMO.

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    September 12, 2022
  • What is personalization?

    What is personalization?

    Personalization is the art of tailoring products and services. Look at the history of personalization and learn how today’s companies are able to engage individuals in real-time through carefully curated content.

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    September 1, 2022
  • What is Artificial Intelligence?

    What is Artificial Intelligence?

    Ever wondered what artificial intelligence is? AI has a long history, evolving into a powerful tool for ecommerce companies thanks to its predictive and analytical capabilities. In tandem with machine learning, discover how AI is driving today’s digital experiences.

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    August 19, 2022
  • How to use technology to boost engagement with customers

    How to use technology to boost engagement with customers

    CRM stands for Customer Relationship Management. Understand the differences between CRM and CEM, CDP and DMP – and how to use technology to boost engagement with your customers.

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    August 15, 2022
  • How important are travel rewards programs and quick rewards in fostering strong customer relationships?

    How important are travel rewards programs and quick rewards in fostering strong customer relationships?

    Quick rewards in travel loyalty programs may no longer be the winning formula for travel businesses. Successful travel rewards programs of the future need to be built on responsive, intuitive customer relationships. Technology can help.

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    July 12, 2022
  • Guide to Digital User Profiles

    Guide to Digital User Profiles

    Utilizing real-time digital profiles allows instant engagement on a personalized level with your users. Find out how it works and what the benefits are.

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    May 10, 2022
  • AI-driven Travel Personalization: one of the most effective technologies to respond to vacation trends

    AI-driven Travel Personalization: one of the most effective technologies to respond to vacation trends

    As travel restrictions are rolled back, AI-driven personalization technologies are best to respond to travel trends. Find examples here.

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    May 2, 2022
  • Why focus on understanding customer centric ecommerce

    Why focus on understanding customer centric ecommerce

    Experience optimization vs user experience. Cohorts vs segmentation. Discover our guide of buzzwords around understanding customer centric ecommerce.

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    April 29, 2022
  • How to build meaningful customer relationships to grow your business

    How to build meaningful customer relationships to grow your business

    Is segmentation or personalization the best way to build meaningful customer relationships to grow your business?

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    April 29, 2022
  • Why online user intent is important in travel

    Why online user intent is important in travel

    Understanding the user intent is key to building a long-term relationship, which can be profitable and show customers you understand them.

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    April 29, 2022
  • 5 strategic changes for better online shopping experiences

    5 strategic changes for better online shopping experiences

    Let’s have a look at how to rethink customer engagement and what steps to prepare for better online shopping experiences in the post-pandemic ecommerce.

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    April 29, 2022
  • How AI drives informed Precision Marketing strategies

    How AI drives informed Precision Marketing strategies

    From beauty brands to automotive giants, Precision Marketing is a key part of many companies’ digital transformations. Learn more in the article.

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    April 28, 2022
  • Data discrimination: celebrate diversity, not averages

    Data discrimination: celebrate diversity, not averages

    What is data discrimination, how can companies use data in a smart, equitable way and why put the user in control? Find it out in this article.

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    April 28, 2022
  • Boomer or Zoomer – how to use Generation Cohorts in your marketing strategy

    Boomer or Zoomer – how to use Generation Cohorts in your marketing strategy

    What are generation cohorts and how to use them in your online marketing strategy? Find out more about boomers, zoomers and beyond!

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    April 28, 2022
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