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  • Guide to Digital User Profiles

    Guide to Digital User Profiles

    Utilizing real-time digital profiles allows instant engagement on a personalized level with your users. Find out how it works and what the benefits are.

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    May 10, 2022
  • AI-driven Personalization: one of the most effective technologies to respond to travel trends

    AI-driven Personalization: one of the most effective technologies to respond to travel trends

    As travel restrictions are rolled back, AI-driven personalization technologies are best to respond to travel trends. Find examples here.

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    May 2, 2022
  • Why focus on understanding customer centric ecommerce

    Why focus on understanding customer centric ecommerce

    Experience optimization vs user experience. Cohorts vs segmentation. Discover our guide of buzzwords around understanding customer centric ecommerce.

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    April 29, 2022
  • How to build meaningful customer relationships to grow your business

    How to build meaningful customer relationships to grow your business

    Is segmentation or personalization the best way to build meaningful customer relationships to grow your business?

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    April 29, 2022
  • Why online user intent is important in travel

    Why online user intent is important in travel

    Understanding the user intent is key to building a long-term relationship, which can be profitable and show customers you understand them.

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    April 29, 2022
  • 5 strategic changes for better online shopping experiences

    5 strategic changes for better online shopping experiences

    Let’s have a look at how to rethink customer engagement and what steps to prepare for better online shopping experiences in the post-pandemic ecommerce.

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    April 29, 2022
  • How AI drives informed Precision Marketing strategies

    How AI drives informed Precision Marketing strategies

    From beauty brands to automotive giants, Precision Marketing is a key part of many companies’ digital transformations. Learn more in the article.

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    April 28, 2022
  • Data discrimination: celebrate diversity, not averages

    Data discrimination: celebrate diversity, not averages

    What is data discrimination, how can companies use data in a smart, equitable way and why put the user in control? Find it out in this article.

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    April 28, 2022
  • Boomer or Zoomer – how to use Generation Cohorts in your marketing strategy

    Boomer or Zoomer – how to use Generation Cohorts in your marketing strategy

    What are generation cohorts and how to use them in your online marketing strategy? Find out more about boomers, zoomers and beyond!

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    April 28, 2022
  • How travel brands can use AI to cross-sell online

    How travel brands can use AI to cross-sell online

    Travel companies can use AI to cross-sell online. Learn how technology can drive tangible results and build trust in the sales process.

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    April 28, 2022
  • How AI can help you build long-term customer relationships

    How AI can help you build long-term customer relationships

    AI-driven personalization solutions can help build long-term customer relationships and boost revenue? Read the article to find out how it works.

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    April 28, 2022
  • The digital transformation in travel industry

    The digital transformation in travel industry

    Digitalization in the travel industry has been moving fast – with more to come! Explore in this article what the future may hold.

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    April 28, 2022
  • The Four Rules of Digital Empathy

    The Four Rules of Digital Empathy

    To be a successful business today, you need to have digital empathy. Discover how technology can form good business relationships.

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    April 28, 2022
  • The Four Stages of the Travel Booking Journey

    The Four Stages of the Travel Booking Journey

    Every user has different needs along the travel booking journey. Get to know the four stages and see how to personalize the customer journey.

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    April 28, 2022
  • Wait a second! Using AI to prevent churn – without burning profit

    Wait a second! Using AI to prevent churn – without burning profit

    Do you want to prevent churn on your website? Then use BD4’s AI-driven technology. In this article you’ll find out how it worked for one of our clients.

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    April 28, 2022
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