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Segmentation vs Personalization: How AI can turbocharge conventional rules-based interventions and campaigns
Segmentation vs personalization: Segmentation is a valuable approach to marketing, but it’s severely limited compared with personalization. Find out why.
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Why DMOs need to do away with vanity KPIs
What if you knew more about your website visitors and their digital experiences in real-time? Learn more about how to achieve KPI success in your DMO.
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What is personalization?
Personalization is the art of tailoring products and services. Look at the history of personalization and learn how today’s companies are able to engage individuals in real-time through carefully curated content.
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What is Artificial Intelligence?
Ever wondered what artificial intelligence is? AI has a long history, evolving into a powerful tool for ecommerce companies thanks to its predictive and analytical capabilities. In tandem with machine learning, discover how AI is driving today’s digital experiences.
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How to use technology to boost engagement with customers
CRM stands for Customer Relationship Management. Understand the differences between CRM and CEM, CDP and DMP – and how to use technology to boost engagement with your customers.
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How important are travel rewards programs and quick rewards in fostering strong customer relationships?
Quick rewards in travel loyalty programs may no longer be the winning formula for travel businesses. Successful travel rewards programs of the future need to be built on responsive, intuitive customer relationships. Technology can help.
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Guide to Digital User Profiles
Utilizing real-time digital profiles allows instant engagement on a personalized level with your users. Find out how it works and what the benefits are.
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AI-driven Personalization: one of the most effective technologies to respond to travel trends
As travel restrictions are rolled back, AI-driven personalization technologies are best to respond to travel trends. Find examples here.
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Why focus on understanding customer centric ecommerce
Experience optimization vs user experience. Cohorts vs segmentation. Discover our guide of buzzwords around understanding customer centric ecommerce.
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How to build meaningful customer relationships to grow your business
Is segmentation or personalization the best way to build meaningful customer relationships to grow your business?
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Why online user intent is important in travel
Understanding the user intent is key to building a long-term relationship, which can be profitable and show customers you understand them.
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5 strategic changes for better online shopping experiences
Let’s have a look at how to rethink customer engagement and what steps to prepare for better online shopping experiences in the post-pandemic ecommerce.
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How AI drives informed Precision Marketing strategies
From beauty brands to automotive giants, Precision Marketing is a key part of many companies’ digital transformations. Learn more in the article.
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Data discrimination: celebrate diversity, not averages
What is data discrimination, how can companies use data in a smart, equitable way and why put the user in control? Find it out in this article.
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Boomer or Zoomer – how to use Generation Cohorts in your marketing strategy
What are generation cohorts and how to use them in your online marketing strategy? Find out more about boomers, zoomers and beyond!
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How travel brands can use AI to cross-sell online
Travel companies can use AI to cross-sell online. Learn how technology can drive tangible results and build trust in the sales process.
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How AI can help you build long-term customer relationships
AI-driven personalization solutions can help build long-term customer relationships and boost revenue? Read the article to find out how it works.
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The digitalization in travel industry
Digitalization in the travel industry has been moving fast – with more to come! Explore in this article what the future may hold.
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The Four Rules of Digital Empathy
To be a successful business today, you need to have digital empathy. Discover how technology can form good business relationships.
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The Four Stages of the Travel Booking Journey
Every user has different needs along the travel booking journey. Get to know the four stages and see how to personalize the customer journey.
