Why airlines need to understand anonymous users

What you don’t know can hurt your business. From our experience, up to two-thirds of visitors to airline websites are unknown – and this number is likely to rise as cookies are phased out and more people place a premium on their online privacy. With so many unknown visitors browsing, airlines need to understand their anonymous users to be able to form meaningful connections and grow their business.

By developing a sales funnel for anonymous users – one that can deliver a personalized experience that captures their individual interests – airlines can convert the unknown window shoppers into loyal customers. To do so in real-time and at scale requires the assistance of Al-driven personalization.

Read more about the importance of understanding anonymous users and how to do that on PhocusWire.

And always keep in mind:

“You need to understand all your users individually – even those who are anonymous.”

says Andy Owen Jone, Co-Founder of BD4

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