We’re excited to welcome Fitzhugh (Fitz) Patrick as Director of Business Development (Airlines) to the BD4 team! Based in Orlando, Florida, Fitz brings extensive experience in travel, aviation and travel technology, and will support our growing business based in the USA and the Americas.

About Fitz

Prior to joining our team, Fitz worked in senior level sales and business development roles for companies such as Fusion (a division of Allianz Worldwide Partners), Travelport, RateGain and LongReach Partners.

His experience in helping digital retailers optimize their global merchandising programs will be a great addition to BD4, along with his extensive network of airline and aviation industry contacts.

Fitz will help BD4 reach the sky

Building on his airline industry experience, Fitz will be BD4’s key contact for airlines throughout the USA and the Americas and will help airlines harness the power of AI to grow online sales for flights, holidays and other ancillary and associated services.

“BD4’s technology is proven to deliver AI-driven personalization at scale for airlines and holiday companies. In fact, it is a great moment in time to be joining the team as the aviation market begins to take off again” comments Fitz. “With so much potential to improve each user’s individual brand experience – and the need for airlines to transform their approach to digital retail, I look forward to using my experience to help airlines better understand how AI can help their business, driving incremental revenue and superior customer satisfaction.”

Welcome from Mario Bellinzona, CCO

“Our solutions help companies achieve a human touch, putting digital 1:1 customer-centricity at the core of their digital touchpoints. Fitz’s experience and networking skills promise an exciting chapter ahead as we continue to build partnerships with the airline industry. Today we already serve international airlines and help them create individual online experiences at scale, resonate with each and every user and convert more of them into customers.

Fitz’s approach to sales aligns with our mission – it’s about using insights and understanding to solve problems on an individual level. We look forward to working with him as we grow our airline and international business.”

Are you considering how you can enhance your digital sales strategy? Do you also think that you cannot create a relationship with a segment? You would like to build relationships with each individual user instead? See our blog to discover five strategic changes for ecommerce success.

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