The power of ai-driven relevance in online distribution

Your travellers’ perfect match: The power of AI-driven relevance in online distribution

Discover the power of AI-driven relevance by getting to know the interventions that enhance e-commerce performance.

About this AI-driven relevance webinar session:

A new partnership is helping travel companies of all shapes and sizes compete with the industry’s mega brands. We as AI-driven personalization specialist and NetMatch, the market-leading Dutch provider of online distribution solutions, are rolling out joint solutions for travel businesses across Europe.

Combining anonymous users’ behavioral data with product insights, the technology partnership produces sophisticated real-time recommendation engines, showcasing the perfect match of holiday products to each individual user.

The longer each visitor spends on the website, the more refined their user experience becomes, whilst retaining the anonymity that digital users value. As the AI continues to learn, travel portals increase conversion rate from lookers to bookers, as well as the average booking value.

The partnership with Neckermann has shown just how powerful the combined solutions are at connecting people to relevant products and content. Together, we – Netmatch and BD4 – provide a feature-rich ‘white label’ solution for B2C and B2B travel companies within a few weeks.

Improving the inspiration and shopping experience of holiday seekers is no longer reserved for travel mega-brands.

In this webinar, you learn how this white label solution works. Discover the insights and best practices from its existing implementation and find out about the power of AI-driven relevance.


Time table:

03:00 – The start of the traveller journey  (jump to passage)

03:45 – The importance of relevancy (jump to passage

04:45 – You can’t build a relationship with a segment (jump to passage

05:38 – The Paradox of choice: The challenges of having too much choice in travel websites (jump to passage

07:10 – BD4 presentation: Deep understanding of user, product and how these match (jump to passage

08:05 – What we do at BD4: Profiling in real-time every single user, all the time to take appropriate actions (jump to passage)

08:52 – NetMatch presentation: IBE & dynamic packaging (jump to passage)

10:50 – Neckerman.be user flows (jump to passage)

11:50 – How NetMatch IBE connects with BD4 (jump to passage)

16:00 – Live demo Neckerman.be using BD4 technology – product recommenders (jump to passage)

25:30 – How the implementation of BD4 works with NetMatch (jump to passage)

27:00 – Q&A: Are all travel offers adapted to the relevant departure airport? (jump to passage)

28:25 – Q&A: How much better are conversions with BD4 solution implemented? (jump to passage)

30:30 – Q&A: What happened if you had already previous info from a customer like CRM Data? (jump to passage)

Do you want to make your website more relevant?

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